Rapala Baits

Trusted by anglers worldwide, Rapala baits are built to catch fish - plain and simple. Hand tuned and tank tested, every lure is designed to move through the water with perfect action, mimicking real prey and triggering strikes from even the wariest fish. From classic floating minnows to deep-diving crankbaits, Rapala offers a lure for every condition and target species. Durable, reliable, and proven on waters across the globe, these baits have earned their place in every tackle box.